We are a global collective of multi-disciplinary professionals, passionate about values, research and technology.
As a team, we value diversity and respect.
Bradley Hook, Founder
Bradley Hook is the founder of the Values Institute. He is a technologist, speaker, author, and adventurer who is interested in unlocking human potential. He identified values-alignment as a critical and often neglected driver of individual and collective wellbeing. Brad is based in Mount Maunganui, New Zealand.
Evgeniy Tatarchuk, Chief Technology Officer
Evgeniy Tatarchuk is the Values Institute CTO, responsible for the technology substrate powering our toolkit. Evgeniy is an expert in frameworks, A.I., integration and multiplatform application design.
Dr Alaa Ahmed
Dr Alaa holds a Doctor of Business Administration from the University of Liverpool in the United Kingdom. She has extensive experience across academic writing, conceptual frameworks, methodology and research design. Dr Alaa is based in Manama, Bahrain.
Daniela holds a Bachelors degree in Psychology from the New Bulgarian University and Bachelors in English Linguistics from the University of Sofia. She is a writer, translator and editor fluent in English, German and Bulgarian. Daniela is based in Sofia, Bulgaria.
Nauman holds a Master of Business Administration from the National University of Computer and Emerging Sciences in Pakistan. He is an experienced academic and business writer with skills in financial modelling. Nauman is based in Lahore, Pakistan.