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Values Institute

Discover, align and activate your core values

Become a Values Coach.
Help others be their best.

By application only. Are you a coach looking to meaningfully impact your clients’ lives? Do you believe in the power of values to shape behavior and decision-making? If so, the Values Coach Certification is for you.

This certificate program equips coaches with the knowledge, skills, and tools to help individuals and organizations align their actions with their core values. By completing this program, you’ll be able to guide your clients in defining, articulating, and integrating their values into their personal and professional lives.

Coaching Prerequisite

The only prerequisite is the completion of our foundational Values Course.

Start the Values Course now

Benefits of the Certificate in Values Coaching

  1. Enhanced Coaching Skills: By completing this program, you’ll better understand values and their role in shaping behavior and decision-making. You’ll also have various tools and techniques to help your clients align their actions with their values.
  2. Competitive Edge: With more and more individuals and organizations recognizing the importance of values in creating meaningful and sustainable change, the demand for values coaching is on the rise. You’ll have a competitive edge in the coaching marketplace by obtaining a certificate in this field.
  3. Increased Impact: As a values coach, you’ll be able to help your clients create positive change in their personal and professional lives. By aligning their actions with their values, your clients can live more authentic, purposeful, and fulfilling lives.

Values Coach Certification Overview

Course Prerequisites

The requirement for the Values Coach Certification is the completion of our foundational Values Course.

Course Structure

The course consists of six modules, each focusing on a different aspect of values coaching. The modules include lectures, interactive exercises, case studies, and assessments. The course is designed to be completed in approximately two months, requiring approximately 3 hours per week.

Module 1: Understanding Values In this module, coaches will learn about the concept of values and their importance in shaping behavior and decision-making. Coaches will explore different types of values, the role of culture and identity in shaping values, and techniques for identifying and clarifying personal and organizational values. [This is covered in the foundational Values Course]

Module 2: Values Assessment and Measurement In this module, coaches will learn about various tools and techniques for assessing and measuring values, including surveys, interviews, and behavioral observations. Coaches will also learn how to analyze and interpret values data and use it to guide coaching sessions.

Module 3: Values Alignment and Integration In this module, coaches will learn how to help clients align their actions and behaviors with their values. Coaches will explore different techniques for integrating values into goal-setting, decision-making, and daily practices.

Module 4: Values-Based Leadership In this module, coaches will learn how to help clients develop values-based leadership skills. Coaches will explore different leadership models and styles, the role of values in effective leadership, and techniques for developing leadership skills aligned with personal and organizational values.

Module 5: Values-Based Conflict Resolution In this module, coaches will learn how to help clients resolve conflicts and disagreements in ways that align with their values. Coaches will explore different conflict resolution models, techniques for facilitating productive communication, and strategies for creating win-win outcomes.

Module 6: Ethics and Professionalism in Values Coaching In this module, coaches will learn about ethical and professional standards in values coaching. Coaches will explore topics such as confidentiality, informed consent, boundaries, and professional development. Coaches will also have an opportunity to reflect on their own values and how they shape their coaching practice.

Conclusion: The Certificate in Values Coaching provides coaches with a comprehensive toolkit for helping clients align their actions with their core values. By completing this course, coaches will be equipped to guide individuals and organizations in creating meaningful and sustainable change.

Much has been written about “stress management” techniques that are primarily behavioral in nature — such as getting adequate sleep, regular exercise, and mental downtime; taking vacation; doing controlled breathing; practicing yoga or mindfulness meditation; or getting acupuncture treatments. But relatively little has been written recently on the benefits of self-disciplined articulation of a philosophical worldview and core values that help us weather the storms and devastations that inevitably rock our lives and careers.

DAVID BRENDEL, MD, PHD

How much does it cost and what do I get?

This certification requires an investment of $2,995 USD. You will receive a Certificate in Values Coaching and access to a special version of our digital toolkit designed for coaches.

How do I apply?

Contact us to let us know that you’re interested. Please complete our foundational Values Course first.