Values training that delivers measurable results
Most values programs end with a poster on the wall. FLAME is different.
Created by Bradley Hook, the author of Start With Values (Penguin, 2025), the FLAME Method is a holistic performance framework for leaders and teams navigating a changing world.
Built on two decades of research and real-world delivery, the FLAME Method turns value clarity into lasting performance.
Defining our values is an essential step to fulfillment — yet few of us take the time to do so. Bradley Hook is the ideal guide to set us on this journey.
David Robson, Bestselling author of The Expectation Effect and The Laws of Connection
What is the FLAME Method?
FLAME is a holistic performance framework for leaders and teams. Each pillar addresses a dimension of how people perform at their best — not just in good conditions, but under pressure, through change, and over time.
- Fellowship — The quality of relationships and belonging that fuels team trust and cohesion.
- Legacy — A clear sense of values, purpose, and the contribution that makes work meaningful.
- Agility — The capacity to adapt, make decisions under uncertainty, and lead through change.
- Mindset — The mental habits — focus, resilience, optimism — that separate high performers from the rest.
- Energy — The physical and emotional foundation that makes everything else sustainable.
Values sit at the heart of every pillar. They’re not a separate conversation — they’re the foundation the whole framework is built on.
Our team has worked with
Inspiring experiences for a values-aligned culture
Our founder, Brad Hook, has delivered thousands of keynotes, workshops, and team programs worldwide. Here’s what he brings to your organization.
The FLAME Keynote
A high-energy introduction to the FLAME Method — Fellowship, Legacy, Agility, Mindset, Energy. Perfect for conferences and leadership events. Audiences leave with a clear framework and immediate next steps.
FLAME Team Program
A structured team experience that moves from values discovery to shared commitments and performance habits. Delivered as a half-day, full-day, or multi-session program — on-site or at a leadership retreat.
FLAME Leadership Retreat
An immersive leadership experience built around the full FLAME framework. Designed for senior teams who want to go deep — combining values, performance science, and strategic clarity in a single experience.
Values training grounded in research
The FLAME Method isn’t a motivational framework — it’s built on two decades of values research, performance science, and frontline delivery. The Global Values Report 2026, produced by the Values Institute from a dataset of over 9,000 respondents across 114 countries, confirms what we see in every workshop: values clarity is necessary, but not sufficient. The gap between knowing your values and living them is where performance is won or lost. That gap is exactly what FLAME is designed to close.
A FLAME engagement can help your organization:
- Turn values into measurable habits using the FLAME Profile and action planning tools.
- Discover the real values driving your team — not the aspirational ones on the wall.
- Build a shared performance language that sticks beyond the training room.
- Equip leaders to model values under pressure, not just when it’s easy.
After a company has embedded its values into its systems, it should promote those values at every turn. It’s been said that employees will not believe a message until they’ve heard it repeated by executives seven times.
Patrick M. Lencioni, Harvard Business Review
What we deliver
Every FLAME engagement is tailored to your team’s context and goals. Here’s what’s available:
Values Discovery
Uncover the real values driving your team using the FLAME Profile and Values Assessment. Build shared language, surface hidden misalignments, and create a foundation for genuine cohesion.
Team Workshops
Half-day and full-day FLAME workshops that move teams from insight to commitment. High-energy, practically focused, and designed to produce real behavioral change — not just good feelings in the room.
Leadership Retreats
Immersive off-site experiences built around the full FLAME framework. For senior leadership teams who want to go deep on culture, performance, and direction — and come back with a plan.
Executive Coaching
One-on-one FLAME coaching for leaders who want to close the gap between their values and how they actually show up. Combines the FLAME Profile, performance science, and practical accountability.
