Values Institute

Values Coach Certification

Help people reconnect with what matters most.

The applied layer of the work. You'll learn to help someone identify their values clearly, see where those values are lived and where they're compromised, and make decisions that reflect what actually matters — in a moment of uncertainty, without taking the responsibility away from them.

What is a values coach?

Most coaching touches on values briefly. This certification puts them at the center.

A values coach helps individuals and organizations close the gap between what they say matters and how they actually live and lead. It's some of the most meaningful work there is — because values sit underneath everything: goals, decisions, relationships, performance and purpose. You'll leave with a rigorous framework, a suite of practical tools, and the confidence to facilitate values work with individuals, teams and organizations of any size.

Who it's for

For people already doing meaningful work with others who want to add a rigorous, research-backed values methodology to their practice.

Course overview

Eight modules. Thirty-six lessons. One complete coaching system.

36 video lessons · 6 practical assignments

1

Foundations of Values Coaching

The role of a values coach. Trust, boundaries and ethical clarity. The Values Pyramid and core models as diagnostic instruments.

2

Discovering Values

Four pathways into discovery: fulfillment, stories, friction and admiration. Using the Values Assessment. Ranking into a usable hierarchy.

3

Interpreting Patterns

Values vs. goals, beliefs, needs and purpose. Motivation styles, archetypes and well-being — plus means vs. end values.

4

Turning Values into Action

Decisions, trade-offs, habits and boundaries. Coaching through competing values, and the three ways values become distorted.

5

Coaching the Survival Layer

Recognizing survival mode. Coaching through stress and overload. Recovery and capacity as coaching territory.

6

Case Studies

Detailed cases drawn from real coaching engagements, worked through end to end.

7

Values in Organizations

Bringing the work into teams and organizations — culture, alignment and shared commitments at scale.

8

Your Coaching Practice

Ethics, positioning and building a practice. Assessment and certification to practice with confidence.

Bring this work to the people you serve.

Enroll in the Values Coach Certification, or download the brochure to learn more.