Values Coach Certification
Help people reconnect with what matters most.
The applied layer of the work. You'll learn to help someone identify their values clearly, see where those values are lived and where they're compromised, and make decisions that reflect what actually matters — in a moment of uncertainty, without taking the responsibility away from them.
Can’t afford the fee? Scholarship requests are reviewed case by case, all year.
Request a scholarshipWhat is a values coach?
Most coaching touches on values briefly. This certification puts them at the center.
A values coach helps individuals and organizations close the gap between what they say matters and how they actually live and lead. It's some of the most meaningful work there is — because values sit underneath everything: goals, decisions, relationships, performance and purpose. Values are the foundation of sustainable high performance. You'll leave with a rigorous framework, a suite of practical tools, and the confidence to facilitate values work with individuals, teams and organizations of any size.
Who it's for
For people already doing meaningful work with others who want to add a rigorous, research-backed values methodology to their practice.
- Independent coaches — executive and life coaches wanting a structured values framework
- Leaders and managers who want to lead with values and help their teams do the same
- HR and L&D professionals building values-based culture inside organizations
- Facilitators and trainers who run leadership or team development
- Therapists and counselors who use values-based approaches such as ACT
Course overview
Eight modules. Thirty-six lessons. One complete coaching system.
36 video lessons · 6 practical assignments
Foundations of Values Coaching
The role of a values coach. Trust, boundaries and ethical clarity. The Values Pyramid and core models as diagnostic instruments.
Discovering Values
Four pathways into discovery: fulfillment, stories, friction and admiration. Using the Values Assessment. Ranking into a usable hierarchy.
Interpreting Patterns
Values vs. goals, beliefs, needs and purpose. Motivation styles, archetypes and well-being — plus means vs. end values.
Turning Values into Action
Decisions, trade-offs, habits and boundaries. Coaching through competing values, and the three ways values become distorted.
Coaching the Survival Layer
Recognizing survival mode. Coaching through stress and overload. Recovery and capacity as coaching territory.
Case Studies
Detailed cases drawn from real coaching engagements, worked through end to end.
Values in Organizations
Bringing the work into teams and organizations — culture, alignment and shared commitments at scale.
Your Coaching Practice
Ethics, positioning and building a practice. Assessment and certification to practice with confidence.
From certified coaches
What coaches say after certifying
“As a licensed mental health therapist who incorporates values into my daily work and conversations with clients, I found this course very helpful. Values work goes beyond ‘what qualities matter most to you?’ Understanding how values are a part of an individual’s identity, what they mean to that particular client, how it guides their behavior and decision making, and how our values shape our attention are all very valuable insights to help clients clarify their values, move with awareness of their values, and sustain a values-based lifestyle that feels meaningful and purposeful.”
“The certification gave me a clear structure and language for values work while allowing me to reflect deeply on my own values and how they influence the way I live and coach. I found the practical application particularly valuable because I could immediately relate the learning to my existing coaching work.”
Louise MadgwickLife Coach and Transition Specialist · Certified Values Coach, South Africa“Experiencing my own values discovery process first-hand was invaluable. This process uncovers values at a depth that builds genuine clarity and purpose, and I’m eager to bring that same impact to the people I coach.”
Mark CsabaiClarity & Self-Concept Strategist · Certified Values Coach, South Africa“The course was highly informative, clear, very structured and very relevant for the world today.”
Eugene LauCertified Values Coach, AustraliaBring this work to the people you serve.
Enroll in the Values Coach Certification, or download the brochure to learn more.