Free tool · For teams
The Company Values Builder
Most company values die as posters. This tool is built to prevent that: choose values worth keeping — or bring the ones you already have — and get a working kit for each one: what it looks like in behavior, what violating it looks like, how to hire for it, and a ritual that keeps it alive. Hand-curated by the team behind the Global Values Report, not generated on the fly.
Where are you starting from?
Why most company values fail
In a well-known Harvard Business Reviewessay, “Make Your Values Mean Something” (2002), Patrick Lencioni argued that empty values statements do real damage: they breed cynicism precisely because everyone can see the gap between the poster and the behavior. That gap is the problem this tool attacks — and it’s why every value here comes with behaviors, an anti-pattern and a ritual rather than a slogan. For the deeper playbook, see how the most successful companies live their values and the neuroscience of team values.
The honest next step
Values on a wall are a hypothesis.
The real question is whether the people on your team actually hold them. The Team Values Report runs the assessment across your whole team and shows you the values they genuinely share — a ten-minute reality check on the words you just chose.