Values Institute

The Values App

Discover what matters. Then live it.

The Values App starts with a research-backed assessment that reveals your top five values in about three minutes — free, no sign-up required. Then it keeps going: a few more questions unlock your archetype, well-being insights and a personal dashboard, with a course and tools to help you close the gap between knowing and living.

Start the free assessment

Free · top five in ~3 minutes · no sign-up required

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The Values App — your personal values dashboard

How the assessment works

A values test built on trade-offs, not self-ratings

01

Answer the questions

A few minutes of guided trade-offs drawn from a proven values framework — you choose between values, one pair at a time. No sign-up required.

02

Reveal your top values

See the handful of values that matter most to you, and learn how to bring each one to life.

03

See your Values Pyramid

A personal visualization of how your values cluster across the framework at the heart of Start With Values.

What you'll discover

Discovering your values is important. Understanding how they shape you is what changes things.

Your archetype

The pattern your values form — and how people like you tend to navigate the world.

Your motivation style

Different clusters of values energize or drain people in different ways. Learn what moves you.

Well-being insights

A read on your Energy, Connection and Mindset — the vitality a values-based life actually requires.

Daily alignment

Small, specific habit suggestions that turn your values from an idea into a practice.

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Premium insights unlocked in the Values App
New · Compare Your Values

Compare your values with someone

See where two people truly align — a partner, a co-founder, a teammate — and where they differ in ways worth understanding.

  • Discover where your values overlap
  • Learn how your archetypes connect
  • Compare your motivation styles
  • See how you match on attachment styles
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Comparing two people's values side by side in the Values App

Beyond the assessment

The Values Course

Over fifty videos across seventy-six short sessions, led by Brad Hook and based on Start With Values. Self-paced, lifetime access, with worksheets and a values-based decision-making matrix.

  • 100% online and self-paced
  • Micro-learning videos
  • Practical tools and worksheets
  • Lifetime access
Explore the course in the Values App
The Values Course inside the Values App

What do you value?

It’s free, and your top five values appear in about three minutes — no sign-up required. Create a free account when you’re ready to save your results and unlock your dashboard.