Free Values Assessment: Discover Your Core Values
The Values Assessment is a free, research-based toolkit that helps you identify and prioritize your core personal values in around 15 minutes.
Based on the research behind Start With Values (Penguin, 2025) by author and speaker Bradley Hook, this values quiz goes beyond generic lists — it produces a personalized action plan, including well-being insights, values archetype, motivation style, and micro-habit suggestions that you can use immediately. You’ll also receive your very own values mascot (more below).
This is a free toolkit, and your 🔒 privacy is assured.
Need a workplace Values Assessment?
Want to understand the values in your team? Looking to support people with a powerful professional development experience?
We offer research-based tools and training programs to help you understand what matters most to your people and to enable a values-aligned culture.
You can also become a Certified Values Coach to lead values from within your organization.
What is the Values Assessment?
The Values Assessment is an online survey tool that provides a structured process for identifying what matters most to you. Unlike a standard personality test, this values quiz surfaces the why behind your decisions.
Research from the University of California shows that people who clearly articulate their values have significantly lower stress responses and greater resilience under pressure.
Values discovery made fun
- Answer the quiz — 15 minutes of guided questions drawn from a proven values framework
- Reveal your top 3 — click on your top 3 values to learn more about how to bring them to life
- Discover your personal Values Pyramid — reveals how your values cluster across this powerful framework for personal growth
Discover what your values mean
Discovering your values is important. Learning how they shape behavior is critical.
- Archetype — discover your values archetype and how people like you navigate the world
- Motivation Style — different clusters of values energize or alienate people in unique ways
- Small daily habits — bring your values to life with alignment suggestions
Values-based living requires vitality
Do you have the energy to live a values-based life? Discover your strengths and risks, with AI-powered guidance.
- Energy — physical energy
- Connection — belonging and positivity
- Mindset — a clear mind
Meet your Values Mascot
The Values Assessment helps you bring your values to your desktop with your very own Values Mascot. It weaves together the insights from your assessment with a simple question — what is your favorite animal?
Feedback: our community loves it!
Why values clarity matters
Much has been written about “stress management” techniques that are primarily behavioral in nature — such as getting adequate sleep, regular exercise, and mental downtime; taking vacation; doing controlled breathing; practicing yoga or mindfulness meditation; or getting acupuncture treatments. But relatively little has been written recently on the benefits of self-disciplined articulation of a philosophical worldview and core values that help us weather the storms and devastations that inevitably rock our lives and careers.
David Brendel, MD, PhD, Harvard Business Review
Knowing your core values isn’t just self-help philosophy. It’s a performance lever. Studies show that values affirmation reduces cortisol responses to stress. Leaders who operate from clear values make faster, better decisions. Teams aligned around shared values outperform those that aren’t.
The Values Assessment is the starting point.
Who this values assessment is for
- Individuals seeking more meaning, clarity, or direction
- Leaders and managers navigating change
- Coaches and facilitators working with clients on purpose and identity
- Students and graduates making career decisions
- Anyone who has asked: “What actually matters to me?”
About the Values Institute
The Values Institute was founded by Bradley Hook, author of Start With Values (Penguin, 2025) and a speaker and facilitator with over 20 years in human performance. The values framework behind this assessment has been used in workshops with organisations including Google and PwC.
Participants who affirmed their values had significantly lower cortisol responses to stress, compared with control participants.
Affirmation of Personal Values Buffers Neuroendocrine and Psychological Stress Responses. University of California.
