Free tools
Tools that put your values to work
Knowing your values is the start. These free tools are the practical arm of the Institute — for the decision you’re wrestling with, the culture you’re building, and the habits that keep pulling you off course. Discover, decide, define, declutter.
Every tool runs in your browser — nothing you type leaves your device
Discover · Start here
The Values Assessment
Every tool below works better when you know what your values actually are. The free assessment surfaces them in nine minutes — trusted by 50,000+ people across 114 countries, and the research engine behind the Global Values Report.
Decide · For a hard decision
The Decision Matrix
The decision-making matrix from Start With Values, made interactive. Name the decision, weigh your options against your top three values, and see where they point.
- The book's exact scoring method
- Works for any decision — career, home, money
- Printable, autosaves as you go
Define · For teams & founders
The Company Values Builder
Choose company values worth keeping — or bring the ones you have — and get a working kit for each: behaviors, anti-patterns, interview questions and rituals.
- 36 hand-curated values — written, not generated
- Matches the values you already have
- Prints a culture one-pager for your team
Declutter · For self-awareness
The Junk Values Audit
Junk values taste like satisfaction and leave you hungrier. Use regret as your diagnostic, name the junk, see the real need underneath — and plan the swap.
- The book's 26 junk values, mapped from your regrets
- The reframe: what each one is really seeking
- Builds if-then plans for the next tempted moment
Where they come from
The Decision Matrix and the Junk Values Audit are interactive versions of methods from Start With Values (Penguin, 2025); the Company Values Builder distills what we’ve learned helping organizations turn values from posters into practice. They’re free because they’re the best introduction we have to how this work feels. When you’re ready to go deeper — for yourself or your team — the Values App and the Team Values Report are the next step.