People
A global collective, working on what matters
Founded in 2018, the Values Institute brings together writers, researchers and practitioners across five countries — united by one question: how do people close the gap between what they value and how they live?
Founder
Bradley Hook
Brad is a globally recognized expert in resilience and high performance, the author of Start With Values (Penguin, 2025), and the creator of the FLAME Method. Over two decades he has delivered keynotes and programs for organizations including PwC, Bridgestone, Electronic Arts, Fonterra and Fletcher Building.
Full bio & credentialsGlobal contributors
The researchers and writers behind our library — every article is credited to its author and fact-checked against the values-science literature.
Dr Alaa Ahmed
Contributing writer
Dr Alaa holds a Doctor of Business Administration from the University of Liverpool, with extensive experience across academic writing, conceptual frameworks, methodology and research design.
Manama, Bahrain
Nicklas Balboa
Science writer
Nicklas holds a degree in Psychology from Penn State University. His work has appeared in Digiday, Discover, Entrepreneur and Psychology Today, covering neuroscience and positive psychology.
San Francisco, USA
Daniela Kirova
Contributing writer
Daniela holds a degree in Psychology from the New Bulgarian University and a degree in English Linguistics from the University of Sofia. She is a writer, translator and editor fluent in English, German and Bulgarian.
Sofia, Bulgaria
Leonard Salasya
Contributing writer
Leonard holds a Master's degree in Psychology and Education, with writing experience across business, psychology, sociology and medicine.
Nairobi, Kenya
Geniya Ignatova
Editorial team
Geniya holds a degree in Organizational Management from the Moscow University of Design Technology and is committed to health, well-being and sustainability.
New Zealand
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