The author
Bradley Hook
Founder of the Values Institute · Author of Start With Values
Brad Hook is a speaker, author, facilitator and entrepreneur based in Mount Maunganui, New Zealand. He is the author of Start With Values (Penguin, 2025) and the creator of the FLAME Method — a holistic performance framework for leaders and teams navigating the age of intelligence.
Over two decades, Brad has delivered keynotes, workshops and leadership programs for organizations including PwC, Bridgestone, Electronic Arts, Fonterra and Fletcher Building. He has partnered with Chartered Accountants Worldwide, been featured in Entrepreneur magazine, and directed the documentary Waves of Freedom.
Credentials & experience
- Author of Start With Values (Penguin, 2025)
- Creator of the FLAME Method — a performance framework for leaders and teams
- Affiliated with the Resilience Institute
- Keynotes and programs for PwC, Bridgestone, Electronic Arts, Fonterra and Fletcher Building
- Partner to Chartered Accountants Worldwide; featured in Entrepreneur
- Director of the documentary Waves of Freedom
Brad writes and reviews much of the work here personally. Where a piece was researched and drafted by our wider editorial team, it’s credited to the Values Institute Team rather than presented as his own.