Media kit

Boilerplate

The Values Institute is a research and education organization dedicated to understanding human values and helping people live in closer alignment with what matters. Founded in 2018 by author Bradley Hook, it runs a free values assessment used by more than 50,000 people across 114 countries, publishes original research including the Global Values Report, and trains Certified Values Coaches worldwide.

Key facts

Key findings

• The five values people choose most often worldwide are Family, Respect, Kindness, Empathy and Honesty.
• A quarter of people who are clear on their values report being too stressed to live them.
• Purpose is the value most strongly associated with lower stress; Gratitude is the value most linked to well-being.
• Of 149 named values, 127 are intrinsic, fulfilled by how a person lives, and only 9 depend on outside reward or approval.

Sources: the Global Values Report 2026 and the 149-value list. Every statistic states its sample size on its source page.

Founder

Bradley Hook

Brad Hook is a speaker, author, facilitator and entrepreneur based in Mount Maunganui, New Zealand. He is the author of Start With Values (Penguin, 2025) and the creator of the FLAME Method — a holistic performance framework for leaders and teams navigating the age of intelligence.

Over two decades, Brad has delivered keynotes, workshops and leadership programs for organizations including PwC, Bridgestone, Electronic Arts, Fonterra and Fletcher Building. He has partnered with Chartered Accountants Worldwide, been featured in Entrepreneur magazine, and directed the documentary Waves of Freedom.

Available for interview on: why people know their values better than they live them, and what closes the gap; values in hiring, culture and team alignment; values, stress and well-being: what the data shows; intrinsic versus extrinsic values in an age of status and attention; human values and artificial intelligence.