Values Institute
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Certified Values Coach

Marcus Franzen

Richardson, United States Certified October 2026

About

I'm active-duty military and lead, coach, and mentor leaders operating in complex, high-stakes environments. For more than 32 years, I have used values as guardrails for leadership. At 50, my core values—Faith, Family, Growth, Ethics, and Teamwork—define who I am and serve as the foundation for how I live, lead, and develop others. They are also reflected in my personal JOY framework: Just be professional, Operate with character, Yearn for a passionate life.

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