The Values App
Discover your values. Then bring them to life.
The Values App starts with a research-backed assessment that reveals your top five values in about three minutes — free, no sign-up required. Then it keeps going: a few more questions unlock your archetype, well-being insights and a personal dashboard, with a course and tools to help you close the gap between knowing and living.
Start the free assessmentFree · top five in ~3 minutes · no sign-up required

How the assessment works
A values test built on trade-offs, not self-ratings
Answer the questions
A few minutes of guided trade-offs drawn from a proven values framework — you choose between values, one pair at a time. No sign-up required.
Reveal your top values
See the handful of values that matter most to you, and learn how to bring each one to life.
Explore your Dashboard
Your results live in a personal dashboard: your Values Story book, your archetype, your well-being read, and tools to compare values with people you care about.
What you'll discover
Discovering your values is important. Understanding how they shape you is what changes things.
Your archetype
The pattern your values form — and how people like you tend to navigate the world.
Your motivation style
Different clusters of values energize or drain people in different ways. Learn what moves you.
Well-being insights
A read across nine well-being factors, interpreted against your values. Values without well-being can lead to burnout.
Daily alignment
Small, specific habit suggestions that turn your values from an idea into a practice.
Eight archetypes, eight characters
Your archetype is a lens on how your values tend to show up: not a label, and not the whole of you. Every archetype has its own illustrated character.
giver
explorer
sage
guardian
creator
connector
harmonizer
leaderFrom people who took it
From 3 reviews, collected inside the app. Every review is published; none are curated.
Very insightful, a new perspective I had not considered before.
Easy to discover my values and very useful ideas.
Really helped me understand my values and create an action plan. Loved the Values Story book.
Compare your values with someone
Discover where your values overlap. Invite your partner, a friend, or a colleague, and you both unlock a shared values profile: what you hold in common, where you pull apart, and what that means for the way you relate. Free for both of you.
- A shared profile of overlap and difference
- A ready-made invitation message you can copy and send
- Named invites, so you can see who you're waiting on
- Free for both people, no card required
Beyond the assessment
Premium: one purchase, yours for life.
Everything above is free. Premium goes deeper for a single one-time purchase of $49.95: a 76-lesson video course led by Brad Hook, an archetype deep-dive guide, career directions that show which work feeds your values day to day, a practice plan, the values pyramid, and a deeper well-being profile. No subscription.
- 76-lesson video course, self-paced
- Archetype deep-dive guide
- Career directions and practice plan
- One-time $49.95, lifetime access

The Sage · one of eight archetypes
What do you value?
It’s free, and your top five values appear in about three minutes — no sign-up required. Create a free account when you’re ready to save your results and unlock your dashboard.