The Values App
Discover your values. Then bring them to life.
The Values App starts with a research-backed assessment that reveals your top five values in about three minutes — free, no sign-up required. Then it keeps going: a few more questions unlock your archetype, well-being insights and a personal dashboard, with a course and tools to help you close the gap between knowing and living.
Start the free assessmentFree · top five in ~3 minutes · no sign-up required
How the assessment works
A values test built on trade-offs, not self-ratings
Answer the questions
A few minutes of guided trade-offs drawn from a proven values framework — you choose between values, one pair at a time. No sign-up required.
Reveal your top values
See the handful of values that matter most to you, and learn how to bring each one to life.
Explore your Dashboard
Your results live in a personal dashboard: your Values Story book, your archetype, your well-being read, and tools to compare values with people you care about.
The method
The science behind the assessment
Ask people to rate values on a scale and almost everything scores high, because every value sounds good. Researchers call this social desirability bias, and it is the known weakness of self-rating tests. The Values App uses forced trade-offs instead: values are presented in pairs, and you choose. Priorities only reveal themselves under pressure, and that is exactly what a trade-off creates.
The assessment measures the relative priority of 48 values across four categories. It is not a personality test. Personality describes how you tend to behave; values describe what you choose to protect. Traits are stable, but values can shift with the seasons of your life, which is why your results are a snapshot to revisit, not a label.
The framework was developed by Bradley Hook, refined through years of workshops with individuals and organizations, and published in Start With Values (Penguin, 2025). The wider field it belongs to stretches back a century, from Rokeach's value surveys to Schwartz's cross-cultural studies.
Every completed assessment adds an anonymized data point to a growing global dataset: more than 50,000 people across 114 countries. Findings from 9,656 recent participants are published in the Global Values Report 2026.
Family, Respect, Kindness, Empathy, Honesty
The world's five most-chosen values
1 in 4
are clear on their values but too stressed to live them
Purpose
the strongest buffer against stress
Gratitude
the value most linked to well-being
What you'll discover
Discovering your values is important. Understanding how they shape you is what changes things.
Your archetype
The pattern your values form — and how people like you tend to navigate the world.
Your motivation style
Different clusters of values energize or drain people in different ways. Learn what moves you.
Well-being insights
A read across nine well-being factors, interpreted against your values. Values without well-being can lead to burnout.
Daily alignment
Small, specific habit suggestions that turn your values from an idea into a practice.
Eight archetypes, eight characters
Your archetype is a lens on how your values tend to show up: not a label, and not the whole of you. Every archetype has its own illustrated character.
giver
explorer
sage
guardian
creator
connector
harmonizer
leaderFrom people who took it
From 6 reviews, collected inside the app. Every review is published; none are curated.
Beautiful app, loved the confetti and values cards. The story book was a lovely touch.
Love the values reveal and story book. Great job making values fun.
Freaking awesome!
Very insightful, a new perspective I had not considered before.
Easy to discover my values and very useful ideas.
Really helped me understand my values and create an action plan. Loved the Values Story book.
Compare your values with someone
Discover where your values overlap. Invite your partner, a friend, or a colleague, and you both unlock a shared values profile: what you hold in common, where you pull apart, and what that means for the way you relate. Free for both of you.
- A shared profile of overlap and difference
- A ready-made invitation message you can copy and send
- Named invites, so you can see who you're waiting on
- Free for both people, no card required
Beyond the assessment
Premium: one purchase, yours for life.
Everything above is free. Premium goes deeper for a single one-time purchase of $29.95: a 76-lesson video course led by Brad Hook, an archetype deep-dive guide, career directions that show which work feeds your values day to day, a practice plan, the values pyramid, and a deeper well-being profile. No subscription.
- 76-lesson video course, self-paced
- Archetype deep-dive guide
- Career directions and practice plan
- One-time $29.95, lifetime access
The Sage · one of eight archetypes
The person behind it
Built by Bradley Hook
Bradley Hook is the founder of the Values Institute and the author of Start With Values (Penguin, 2025), the book behind the framework this assessment runs on. For more than a decade he has helped people and organizations around the world turn values from good intentions into daily practice.
The app exists because the questions that matter rarely wait for a workshop. What do you protect? What do you trade? The Values App turns those questions into something you can answer in minutes and practice for years.
Questions, answered
Frequently asked questions
Is the Values App free?
Yes. The assessment is free and you do not need to sign up to see your top five values. A free account unlocks your archetype, well-being insights, and personal dashboard. Premium is an optional one-time purchase of $29.95. There is no subscription.
How long does the assessment take?
About three minutes to your top five values. The extra questions that unlock your archetype and well-being read bring the full experience to about nine minutes.
Why does it make me choose between values?
Because ratings do not reveal priorities. When people rate values on a scale, nearly everything scores high: every value sounds good. Choosing between two values at a time is what reveals which ones actually lead your decisions.
Is this a personality test?
No. A personality test describes how you tend to behave. A values assessment reveals what you choose to protect and prioritize. Personality is relatively stable; values can shift as your life changes, which is why people retake the assessment at life transitions.
What does Premium include?
Premium is a one-time purchase of $29.95 with lifetime access: a 76-lesson video course led by Brad Hook, an archetype deep-dive guide, career directions matched to your values, a practice plan, the values pyramid, and a deeper well-being profile.
Can teams use the Values App?
Yes. Teams are free at any size, up to 1,000 people: everyone takes the assessment and a shared team space shows the values you hold in common. A facilitated Team Values Report is available from $299. Individual results stay private, and aggregate views appear only after at least four people complete the assessment.
What do you value?
It’s free, and your top five values appear in about three minutes — no sign-up required. Create a free account when you’re ready to save your results and unlock your dashboard.