People
A global collective, working on what matters
Founded in 2018, the Values Institute brings together writers, researchers and Certified Values Coaches across 16 countries, united by one question: how do people close the gap between what they value and how they live?

Founder
Bradley Hook
Brad is a globally recognized expert in resilience and high performance, the author of Start With Values (Penguin, 2025), and the creator of the FLAME Method. Over two decades he has delivered keynotes and programs for organizations including PwC, Bridgestone, Electronic Arts, Fonterra and Fletcher Building.
Full bio & credentialsCertified Values Coaches
A growing community of practitioners
Coaches, therapists, educators and leaders certified in the Values Institute methodology, working with people and teams in 13 countries. Every listing links to a certificate you can verify.

Aimee Kaiser
Certified Values Coach
St. George, United States
Clinical Mental Health Therapist, St. George
Works with: Therapy clients, one to one and in groups
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Eugene Lau
Certified Values Coach
Melbourne, Australia
Educator and coach for young adults, Melbourne
Works with: Young adults aged 18 to 25 finding their values, identity and purpose
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Mark Csabai
Certified Values Coach
Bloemfontein, South Africa
Clarity & Self-Concept Strategist
Works with: entrepreneurs dealing with self-doubt • high achievers navigating change • sales managers overcome 'hustle culture'
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Michael Urick
Certified Values Coach
Latrobe, United States
Dean, Saint Vincent College, Latrobe
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Mihaela Duceag
Certified Values Coach
Toronto, Canada
Leader and coach of project managers and business analysts, Toronto
Works with: Project managers, business analysts and cross-functional project teams
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Jo Fawcett
Certified Values Coach
United Kingdom

Noor Kayyali
Certified Values Coach
Amman, Jordan
Leadership coach for corporate leaders, Amman
Works with: Leaders in the corporate world
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Jeanne Kearns
Certified Values Coach
Westport, Ireland
EMCC Accredited Executive & Leadership Coach, Ireland
Works with: I work with: • founders building new ventures • entrepreneurs growing purpose-driven businesses • executive leaders navigating growth or complexity • organizations designing strategy
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Indra B. Gurung
Certified Values Coach
Kathmandu, Nepal
Coach to managers and leaders in business, schools and NGOs, Kathmandu
Works with: Managers and leaders of businesses, schools and NGOs in Nepal
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Bronwyn Murphy
Certified Values Coach
Dublin, Ireland

Hasan Ahmed
Certified Values Coach
Chennai, India

Sinead Munnelly
Certified Values Coach
Dublin, Ireland
Executive & Leadership Coach | Former Big Four Partner | Professional Services
Works with: Professionals, managers and senior leaders, particularly in accounting, finance and professional services, who are stepping into leadership, changing direction or feeling stuck in their career.
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Razia Mahadeo
Certified Values Coach
Durban, South Africa

Stacey Harvestine
Certified Values Coach
Brookfield, United States

Ronica A Marable, PhD
Certified Values Coach
Washington, DC USA
Helping Individuals, Leaders, and Organizations Align Decisions and Systems With What Matters Most
Works with: I work with individuals, leaders, and public-serving organizations seeking to align their values with their decisions, leadership, and daily practices.
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Terry O'Connor
Certified Values Coach
London, United Kingdom
EMCC Coach
Works with: I work with professionals who feel stuck in their careers or know they’re capable of more but aren’t sure what the next step looks like
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Louis
Certified Values Coach
Tauranga, New Zealand

Richard Strand
Certified Values Coach
Murfreesboro, United States

Mags Goldfinch
Certified Values Coach
Auckland, New Zealand
Mark Gardett, PhD
Certified Values Coach
Lafayette, United States
Personal trainer, yoga instructor and book coach, Lafayette
Works with: One-on-one clients in fitness, yoga, book coaching and ghostwriting, from all walks of life and especially the queer and trans community
View profileLouise Madgwick
Certified Values Coach
Hilton, South Africa
Certified Coach, South Africa
Works with: Families, individuals and Business Owners
View profilePavla Zizalova
Certified Values Coach
Czechia
Leadership and team coach, transformation lead
Works with: Cross-functional teams, corporate leaders and innovators, across the Czech and Central European leadership ecosystem
View profileMarcus Franzen
Certified Values Coach
Richardson, United States
Michelle Kalma
Certified Values Coach
Tauranga, New Zealand
Dorottya Tihanyi
Certified Values Coach
Hungary
Global contributors
The researchers and writers behind our library — every article is credited to its author and fact-checked against the values-science literature.
Dr Alaa Ahmed
Contributing writer
Dr Alaa holds a Doctor of Business Administration from the University of Liverpool, with extensive experience across academic writing, conceptual frameworks, methodology and research design.
Manama, Bahrain
Nicklas Balboa
Science writer
Nicklas holds a degree in Psychology from Penn State University. His work has appeared in Digiday, Discover, Entrepreneur and Psychology Today, covering neuroscience and positive psychology.
San Francisco, USA
Daniela Kirova
Contributing writer
Daniela holds a degree in Psychology from the New Bulgarian University and a degree in English Linguistics from the University of Sofia. She is a writer, translator and editor fluent in English, German and Bulgarian.
Sofia, Bulgaria
Leonard Salasya
Contributing writer
Leonard holds a Master's degree in Psychology and Education, with writing experience across business, psychology, sociology and medicine.
Nairobi, Kenya
Geniya Ignatova
Editorial team
Geniya holds a degree in Organizational Management from the Moscow University of Design Technology and is committed to health, well-being and sustainability.
New Zealand
Join the network
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