Values Institute

People

A global collective, working on what matters

Founded in 2018, the Values Institute brings together writers, researchers and Certified Values Coaches across 16 countries, united by one question: how do people close the gap between what they value and how they live?

Bradley Hook

Founder

Bradley Hook

Brad is a globally recognized expert in resilience and high performance, the author of Start With Values (Penguin, 2025), and the creator of the FLAME Method. Over two decades he has delivered keynotes and programs for organizations including PwC, Bridgestone, Electronic Arts, Fonterra and Fletcher Building.

Full bio & credentials

Certified Values Coaches

A growing community of practitioners

Coaches, therapists, educators and leaders certified in the Values Institute methodology, working with people and teams in 13 countries. Every listing links to a certificate you can verify.

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Aimee Kaiser

Aimee Kaiser

Certified Values Coach

St. George, United States

Clinical Mental Health Therapist, St. George

Works with: Therapy clients, one to one and in groups

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Eugene Lau

Eugene Lau

Certified Values Coach

Melbourne, Australia

Educator and coach for young adults, Melbourne

Works with: Young adults aged 18 to 25 finding their values, identity and purpose

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Mark Csabai

Mark Csabai

Certified Values Coach

Bloemfontein, South Africa

Clarity & Self-Concept Strategist

Works with: entrepreneurs dealing with self-doubt • high achievers navigating change • sales managers overcome 'hustle culture'

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Michael Urick

Michael Urick

Certified Values Coach

Latrobe, United States

Dean, Saint Vincent College, Latrobe

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Mihaela Duceag

Mihaela Duceag

Certified Values Coach

Toronto, Canada

Leader and coach of project managers and business analysts, Toronto

Works with: Project managers, business analysts and cross-functional project teams

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Jo Fawcett

Jo Fawcett

Certified Values Coach

United Kingdom

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Noor Kayyali

Noor Kayyali

Certified Values Coach

Amman, Jordan

Leadership coach for corporate leaders, Amman

Works with: Leaders in the corporate world

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Jeanne Kearns

Jeanne Kearns

Certified Values Coach

Westport, Ireland

EMCC Accredited Executive & Leadership Coach, Ireland

Works with: I work with: • founders building new ventures • entrepreneurs growing purpose-driven businesses • executive leaders navigating growth or complexity • organizations designing strategy

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Indra B. Gurung

Indra B. Gurung

Certified Values Coach

Kathmandu, Nepal

Coach to managers and leaders in business, schools and NGOs, Kathmandu

Works with: Managers and leaders of businesses, schools and NGOs in Nepal

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Bronwyn Murphy

Bronwyn Murphy

Certified Values Coach

Dublin, Ireland

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Hasan Ahmed

Hasan Ahmed

Certified Values Coach

Chennai, India

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Sinead Munnelly

Sinead Munnelly

Certified Values Coach

Dublin, Ireland

Executive & Leadership Coach | Former Big Four Partner | Professional Services

Works with: Professionals, managers and senior leaders, particularly in accounting, finance and professional services, who are stepping into leadership, changing direction or feeling stuck in their career.

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Razia Mahadeo

Razia Mahadeo

Certified Values Coach

Durban, South Africa

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Stacey Harvestine

Stacey Harvestine

Certified Values Coach

Brookfield, United States

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Ronica A Marable, PhD

Ronica A Marable, PhD

Certified Values Coach

Washington, DC USA

Helping Individuals, Leaders, and Organizations Align Decisions and Systems With What Matters Most

Works with: I work with individuals, leaders, and public-serving organizations seeking to align their values with their decisions, leadership, and daily practices.

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Terry O'Connor

Terry O'Connor

Certified Values Coach

London, United Kingdom

EMCC Coach

Works with: I work with professionals who feel stuck in their careers or know they’re capable of more but aren’t sure what the next step looks like

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Louis

Louis

Certified Values Coach

Tauranga, New Zealand

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Richard Strand

Richard Strand

Certified Values Coach

Murfreesboro, United States

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Mags Goldfinch

Mags Goldfinch

Certified Values Coach

Auckland, New Zealand

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Mark Gardett, PhD

Certified Values Coach

Lafayette, United States

Personal trainer, yoga instructor and book coach, Lafayette

Works with: One-on-one clients in fitness, yoga, book coaching and ghostwriting, from all walks of life and especially the queer and trans community

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Louise Madgwick

Certified Values Coach

Hilton, South Africa

Certified Coach, South Africa

Works with: Families, individuals and Business Owners

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Pavla Zizalova

Certified Values Coach

Czechia

Leadership and team coach, transformation lead

Works with: Cross-functional teams, corporate leaders and innovators, across the Czech and Central European leadership ecosystem

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Marcus Franzen

Certified Values Coach

Richardson, United States

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Michelle Kalma

Certified Values Coach

Tauranga, New Zealand

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Dorottya Tihanyi

Certified Values Coach

Hungary

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Become a Certified Values Coach and bring this work to your own clients, teams and organization — with full methodology, tools and ongoing support.

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